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PPC – Pay Per Click Advertising

PPC stands for pay-per-click advertising. It is a technique for internet marketing in which advertisers pay a fee each time one of their ads is clicked. Mainly, it’s a way of buying traffic to your website. We must start pay per click advertising for better results in traffic.

One of the most important forms of  PPC is Search Engine Advertising. It allows the advertisers to place a bid for an ad placement in search engine’s sponsored engine when someone searches with the keyword it shows the result. We can see some sponsored ads while we search with some keyword on the Google marked with sponsored on right top corner. That’s known as pay-per-click advertising.

Every time when our ad is clicked by someone or sending a visitor to our website, we pay a small amount to the search engine.  When our ad as PPC is working fine then the fee is unimportant, because the visit is worth more than what you pay for it. For Example, if we pay Rs 100/- for a click, but the click results in a Rs 3000/- sale, then we have made a huge profit.

The Main point is that PPC is good for everyone it can be anyone like searchers, advertisers or can be the search engine. A large number of factors are responsible for the successful PPC advertising campaign like keyword relevance, quality of a page on which a visitor visiting.

An effective PPC keyword list should be Relevant, Extensive and Comprehensive.


How We Manage our Pay Per Click Advertising ?

If we are stating our Pay per Click Advertising via campaigning, we need to manage it regularly whether it is working effectively or not. We have to regularly keep watch on our account and make some adjustment in our account to make our campaign effective by adding PPC  keywords, splits Ad group, review costly PPC keywords and redefining landing pages.

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