PPC – Pay Per Click Advertising
PPC stands for pay-per-click advertising . It is a technique for internet marketing in which advertisers pay a fee each time one of their ads is clicked. Mainly, its a way of buying visit or traffic to your website.We must start pay per click advertising for better results in for of quality traffic.
One of the most important form of PPC is Search Engine Advertising.
It allows the advertisers to place a bid for an ad placement in search
engine’s sponsored engine when some one searches with the keyword
it shows the result. We saw some sponsored ads while we search with
some keyword on the google marked with sponsored on right top corner.
That’s known as pay-per-click advertising.
Every time when our ad is clicked by someone or sending a visitor to our website, we pay a small amount to the search engine. When our ads as PPC is working fine then the fee is unimportant, because the visit is worth more than what you pay for it. For Example, if we pay Rs 100/- for a click, but the click results in a Rs 3000/- sale, then we have made a huge profit.
The Main point is that PPC is good for everyone it may be searchers, advertisers or may search engine.
A large number of factors are responsible for the successful PPC advertising campaign like keyword relevance, quality of a page on which a visitor landing.
An effective PPC keyword list should be Relevant, Extensive and Comprehensive.
How We Manage our Pay Per Click Advertising ?
Once we have started our Pay Per Click Advertising via campaigning, we need to manage it regularly whether it is working effectively or not. We have to regularly keep watch on our account and make some adjustment in our account to make our campaign effective by adding PPC keywords, splits Ad group, review costly PPC keywords and
redefining landing pages.
Lets us learn pay per click advertising and PPC Campaigning via Video Tutorials Click Here